SEO in the age of AI answers: how to stay visible
Search is no longer ten blue links. Here is how to make sure your brand shows up in Google and in AI-generated answers.
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Turning search data into strategy
Your search console is a free customer research tool. Here is how to read it and turn it into a content plan.
SEO
Most businesses look at search data only to check rankings. But the queries people use to find you are one of the richest sources of customer insight you have.
Three reports to open this week
- Queries with high impressions and low clicks: people see you but don’t choose you. Improve titles and descriptions.
- Pages ranking in positions 5–15: small improvements here move you onto page one.
- Questions people type: every “how”, “why” and “best” query is a potential article or FAQ.
From data to a content plan
Group queries by intent, map each group to one page, and prioritize by business value — not just volume. A query with 50 searches a month from ready-to-buy customers beats 5,000 from casual browsers.